Course Description

This self-paced course will guide you step by step through the process of establishing steady income streams by establishing key partnerships and structuring walk series. 

It will cover important aspects such as the following:

  • getting clear on your "why"
  • learning how to approach targeted organizations to create a "win-win"
  • learning how to leverage the reach of your partner organizations
  • learning the benefit of offering walk series and how to price them
  • learning and integrating the proven success process and much more


There will be videos, texts, downloadable documents such as strategies, scripts, and/or spreadsheets for your reference. There will also be carefully selected articles offering success tips and real world success stories to inspire your own success. See details below.


Establish a Steady Income Stream – Partnerships and Walk Series

Module 1 Welcome and Preparation for the Course

  • Welcome video and text 
  • Recording of a Business of Guiding Member Call
  • Start with Why -The Golden Circle
  • Instructor contact information
  • Join the WhatsApp group and support each other
  • Thinkific Tutorial


Module 2 Make Happy Guiding Money - Partnerships

  • My Why video and text
  • The Edge Magazine Article - Five Steps to Happy Money
  • Happy Money: The Japanese Art of Making Peace with Your Money
  • Approaching Organizations to Establish Partnerships Video and Text
  • A Proven 5-step Process in Establishing Partnerships Video and Text
  • Proven 5-step Process for Establishing Partnerships (Downloadable PDF)
  • Phone, Email, or In-person Sales Pitch Sample Script (Downloadable PDF)
  • Partnership Pricing Considerations Video and Text
  • Price Negotiation Sample Script (Downloadable PDF)
  • Other Partnership Ideas
  • Some Suggested Dos and Donts


Module 3 Make Happy Guiding Money - Walk Series

  • Why Walk Series Video and Text
  • To Charge or Not to Charge? To Refund or Not to Refund?? Video and Text
  • Sample Pricing Structure for Walk Series (Downloadable Spreadsheet Template)
  • Creative Ideas of Walk Series Themes with a Sample Flyer


Module 4 Resources and A Guide Success Story

  • Vision and Mission Statements - A Road Map (Downloadable PDF)
  • Some Free Tools for Creating Your Promotional Materials
  • A Guide Success Story (Downloadable PDF)
  • A Brain Dump of Potential Clients


Module 5 Conclusion

  • Final Message Video and Text
  • Course Evaluation
  • Write a Testimonial (Optional)



Instructor

Mentor, Trainer

Jackie Kuang

Jackie is a trainer and business manager with the Association of Nature and Forest Therapy Guides and Programs. She’s a certified forest therapy guide trained in 2017 at Sugarloaf Ridge State Park and has been guiding regularly in her communities ever since. She’s one of the first guides to pioneer guiding walks remotely via Zoom when the pandemic made guiding in-person unsafe for many months in 2020. Born and raised in China, Jackie came to the United States in 1990 to pursue her PhD in American Literature. She has had a diverse background in various fields such as teaching, translating, marketing, and practicing as a Certified Public Accountant. One of her greatest joys in guiding and training guides is witnessing the transformative impact on participants’ well-being on so many levels. She has co-led over 10 guide trainings worldwide as of 2022 and created a professional development course called Guiding Business Success for trained guides.

Course curriculum

  • 1

    Welcome and Preparation for the Course

    • Course Overview

    • Welcome Video (2.49 minutes) and Text

      FREE PREVIEW

    • Recording of Business of Guiding Member Call (Screen Share Version - 1 hour)

    • StartwithWhy-GoldenCircle (Downloadable PDF)

    • The Golden Circle (video link)

    • My Contact Information - Reach Out Anytime

    • Join the WhatsApp Group and Support Each Other

    • Thinkific Tutorial
  • 2

    Make Happy Guiding Money - Partnerships

    • My Why Video (2.15 minutes) and Text

    • The Edge Magazine - Five Steps to Happy Money (downloadable)

    • Interview of Ken Honda by Lewis Howes - (video link: 1.5 hours)

    • My Journey of Approaching Organizations to Establish Partnerships Video (3.45 minutes) and Text

    • Proven 5-step Process in Establishing Partnerships Video (2.47 minutes) and Text

    • Proven 5-step Process for Establishing Partnerships (downloadable PDF)

    • Phone, Email, or In-person Sales Pitch Sample Script (downloadable PDF)

    • Partnership Pricing Considerations Video (5.10 minutes) and Text

    • Price Negotiation Sample Script (downloadable PDF)

    • Other Partnership Ideas

    • Some Suggested Do's and Dont's
  • 3

    Make Happy Guiding Money - Walk Series & Other Ideas

    • The Why of Walk Series Video (3.12 minutes) and Text

    • To Charge or Not to Charge? To Refund or Not to Refund?? Video (5.31 minutes) and Text

    • Sample Pricing Structure for Walk Series (Downloadable Template)

    • Creative Ideas of Walk Series Themes with a Sample Flyer
  • 4

    Bonus Session - Resources and A Guide Success Story

    • Vision and Mission Statements -- a Roadmap of Where You Want to Go and How to Get There

    • Some Free Tools for Creating Your Promotional Materials

    • Certified Guide Phyllis Look's Success Story (Downloadable 9 page PDF with photos)

    • A Brain-dump of Potential Clients

    • Example Flyer from Jackie's Walk Series
  • 5

    Conclusion - Begin with the End in Mind

    • Final Message Video (2.44 minutes) and Text

    • Course Evaluation

    • Write a Testimonial of This Course (Optional)