What you will be able to do

What this course guides you to be able to do confidently

  • Approach an organization with a partnership they'll say yes to

  • Negotiate a price without dreading the conversation

  • Structure and price a walk series that holds people over time

  • Build a steady income stream rather than selling one walk at a time

Price

Secure checkout. Apple Pay, Google Pay and PayPal accepted, in USD.

Instructor

Mentor, Trainer

Jackie Kuang

Jackie is a trainer with the Association of Nature and Forest Therapy Guides and Programs. She's a certified forest therapy guide, trained in 2017 at Sugarloaf Ridge State Park, and has been guiding regularly in her communities ever since. She was among the first guides to pioneer remote Forest Therapy walks via Zoom when the pandemic made in-person guiding unsafe for many months in 2020. Born and raised in China, Jackie came to the United States in 1990 to pursue her PhD in American Literature. Her diverse background spans teaching, translating, marketing, and practicing as a Certified Public Accountant. She has co-led over 10 guide trainings worldwide as of 2022 and created the professional development course "Guiding Business Success" for trained guides
  • Collage of three photos, all of groups of people in teh forest

What to Expect

What taking this course will actually be like

  • Five Modules, Self-Paced

    Short videos with accompanying text, taken in whatever order suits you. No cohorts, no live sessions, no set start date. A free preview is available before you enrol.

  • Scripts, Templates, and Toolsdocumd

    Downloadable PDFs you can use as they are — the five-step partnership process, sample pitch and negotiation scripts, a walk series pricing template, a sample flyer, and a nine-page guide success story

  • Starts With Your Why

    Before any pitch or price, you get clear on what you're offering and why it matters. That clarity is what makes the partnership conversations work.

Course Curriculum

What you will learn as you move through the course

Module 1 — Welcome and Preparation

You'll start with your "why" — the Golden Circle framework, as a downloadable PDF and video — because every partnership conversation goes better when you're clear on what you're actually offering. Includes a recorded Business of Guiding member call, Jackie's contact details, and an invitation to the course WhatsApp group.

Module 2 — Make Happy Guiding Money: Partnerships

The core of the course. You'll hear Jackie's own journey of approaching organizations, then work through a proven five-step process for establishing partnerships, available as video and downloadable PDF. Comes with a sample pitch script for phone, email, or in person, partnership pricing considerations, a price negotiation script, other partnership ideas, and a set of suggested dos and don'ts. Framed throughout by happy money — making peace with earning from work you love.

Module 3 — Make Happy Guiding Money: Walk Series

You'll learn why walk series work and how to price them, including the questions guides find hardest: to charge or not to charge, to refund or not to refund. Includes a downloadable pricing structure template and creative walk series themes with a sample flyer.

Module 4 — Resources and a Guide Success Story

A vision and mission statement roadmap, free tools for creating your own promotional materials, a brain dump of potential clients to work from, an example flyer from Jackie's own walk series, and certified guide Phyllis Look's success story as a nine-page illustrated PDF.

Module 5 — Begin with the End in Mind

A closing message from Jackie and space to reflect on what you'll do next.