Mastering Media: Build Your Brand with Publicity for Forest Therapy Guides

Share Your Message, Grow Your Reach, and Build Your Brand

Are you ready to elevate your visibility as a forest therapy guide? “Mastering Media: Build Your Brand with Publicity” equips you with the tools, strategies, and confidence to share your message and expertise with the world. Designed specifically for forest therapy professionals, this course demystifies media outreach, teaching you how to pitch stories, build a media presence, and give impactful interviews.

Why Publicity Matters

Publicity connects you with the people who need your services most. It builds awareness, positions you as an expert, and drives growth for your practice. Learn to work with the media to amplify the transformative power of forest therapy.

Course Highlights:

  • Comprehensive Modules: Step-by-step guidance on media outreach, branding, and interview skills.

  • Media Confidence: Learn to navigate interviews with clarity and ease.

  • Practical Tools: Create compelling pitches, key messages, and soundbites that resonate.

  • Visibility Strategies: Identify media outlets aligned with your practice and tailor your outreach.

What You’ll Gain:

  • A deep understanding of media dynamics and how to align your message with their needs.

  • Exercises to create professional-grade publicity materials.

  • Confidence to position yourself as a go-to expert in forest therapy.

  • Skills to give interviews that captivate audiences and amplify your impact.


Course Outline:

  1. How the Media Works: Understand the different types of media, what they’re looking for, and how to make yourself an appealing resource.

  2. Building Your Media List: Learn how to identify and track media contacts tailored to your goals and audience.

  3. Positioning Yourself: Define your unique strengths, craft key messages, and claim your expertise as a forest therapy professional.

  4. Creating Publicity Materials: Develop effective pitches, hooks, soundbites, and press releases that resonate with journalists and audiences alike.

  5. Mastering the Pitch Process: Discover the art of sending pitches, navigating media timelines, and managing follow-ups like a pro.

  6. Building Your Digital Media Kit: Create an online media room that makes it easy for journalists to feature your work.

  7. Pro Tips for Interviews: Prepare for print, podcast, radio, and TV interviews with expert insights and practical techniques.

Who Is This For?

  • Forest therapy guides ready to grow their visibility and client base.

  • Professionals looking to position themselves as leaders in their field.

  • Anyone eager to educate and inspire others about the benefits of forest therapy.

Why This Course?

With a practical, chapter-by-chapter approach, this course equips you to navigate every stage of media outreach, from building your media list to following up after interviews. It’s packed with actionable exercises and insights tailored for forest therapy professionals.

Take the Next Step

Don’t wait for opportunities—create them. Enroll in “Media Mastery for Forest Therapy Guides” today and start building the brand and reach your practice deserves.

Why It Matters:

Your work deserves to be seen and celebrated. Publicity not only grows your brand but also amplifies the impact of forest therapy, reaching audiences who need it most.

Instructor

Mentor, Trainer

Nadine Mazzola

Nadine Mazzola (she/her) is a Certified Forest Therapy Guide in the Metro-West and Greater Boston area of Massachusetts. She has been guiding, lecturing, and teaching about Forest Bathing since 2015 and is a senior trainer and advisor for the Association of Nature and Forest Therapy. Her award-winning book, "Forest Bathing with Your Dog" won four awards, most notably, the Living Now Award for contributing to improving quality of life and wellbeing. Nadine is also a somatic practitioner and educator trained in the Strozzi Institute Method for Embodied Leadership. She has been featured on PBS, ABC, the Boston Globe, and Boston Magazine among others. Nadine's training includes special knowledge in guiding people of all ages in Shinrin-Yoku, "Forest Bathing," walks, and the body of scientific knowledge demonstrating the benefits of spending time in nature as a wellness practice and an effective way to manage stress. As an artist, Nadine has a love for incorporating expressive arts and fostering creativity alongside nature connection. As a breast cancer survivor, she has come to know the healing and support that nature can offer us through her own personal wellness journey.

Course curriculum

  • 1

    Welcome to the course!

    • Welcome from Nadine

    • How to use this course

  • 2

    Chapter 1: How the Media Works and Being Easy to Work With

    • Video: Learning Through Sharing Your Reflections (1:05 min)

    • Three Types of Media

    • What does the media want and need?

    • Mindset Perspective

    • Exploration: Know Your Own Mindset

    • Your Outer Game and Inner Game When Working with the Media

    • Self Reflection - Sit Spot Prompts

  • 3

    Chapter 2: Building Your Media List

    • Video: Building Your Media List

    • Selecting Media

    • Exploration: Building A List & Selecting Which Media to Pitch

    • Pitch and Interview Tracking Sheet

    • Self Reflection - Sit Spot Prompts

  • 4

    Chapter 3: Positioning Yourself: How are you unique?

    • Video: How Are You Unique? (3:51 min)

    • Beginning

    • Exploration 1: Your Stories

    • Exploration 2: Key Messages: Why They Are Important and How to Craft Them

    • Exploration 3: Positioning Yourself

    • Exploration 4: Claiming Your Expertise

    • Exploration 5: What is your Brand? What is Your ‘Way’?

    • Exploration 6: Writing a Short Bio

    • Self Reflection - Sit Spot Prompts

  • 5

    Chapter 4: Crafting Your Publicity Materials

    • In This Chapter

    • Video: Crafting Publicity Materials (1:18 min)

    • Press Releases vs. Pitches

    • About Pitch Letters

    • Video: Crafting Your Publicity Materials (1:09 min)

    • Exploration 1: Create A List of Interview Topics to Include with Your Pitches

    • Exploration 2: Create a List of Interview Questions & Talking Points

    • Exploration 3: Create Some Hooks to Capture Attention

    • Exploration 4: Keep A List of Your Favorite Soundbites

    • Crafting A Press Releases

    • Self Reflection - Sit Spot Prompts

  • 6

    Chapter 5: Sending Your Pitch and Being Ready When the Media Contacts You

    • Video: Pitching Your Message (1:28 min)

    • Considerations When Sending Your Pitch

    • Lead Times

    • From Booking to Follow-Up

    • Self Reflection - Sit Spot Prompts

  • 7

    Chapter 6: Your Digital Media Kit

    • Why Have A Digital Media Room

    • Exploration: Start Creating Your Media Room

    • Self Reflection - Sit Spot Prompts

  • 8

    Chapter 7: Pro Tips for Interviews

    • Video: Pro Tips for Interviews (2:13 min)

    • Types of Interviews and Hosts/Journalists

    • Your Opening Statement of the Interview

    • Compelling Storytelling During the Interview

    • Bridging Back and Teeing Up In An Interview

    • Handling Surprises During an Interview

    • Pro Tips for On Camera Interviews

    • Pro Tips for Print Interviews

    • Your Energetic Signature (Your Vibe)

    • Self Reflection - Sit Spot Prompts

  • 9

    Before you go...

    • Before yo go...

    • Thank you from Nadine (video 0:41 min)